In this opinion piece, Performics Australia CEO Grace Chu pictured below offers some words of wisdom for brands and marketers looking to crack the Chinese market. Plus, the Chinese have their eyes on Australian products because Aussie produce is considered clean, green and authentic. To put things in perspective, internet users in China reached more than half 53 per cent of the Chinese population — a whopping The total retail sales of consumer goods in China reached 3, More and more Western companies are flocking to China in an attempt to capitalise on this substantial opportunity.
However, many foreign companies have failed, largely due to a lack of understanding of the Chinese market and culture. With more than cities and 22 provinces, China is the third largest country in the world, yet many foreign companies mistakenly see China as a whole, rather than focusing on specific regions or Penetrate the chinese market. The best way to start China offensive is search marketing where cost of entry is low, you can experiment, and results are instant.
I am not talking about Google here — Google is not in China. Search data can provide insights for you to make an informed decision about the overall opportunity. To begin, focus your efforts on Baidu and its million users.
Baidu and other Chinese search engines use a different and more complex algorithm to analyse the Chinese characters keywordswhich is of immense value in a highly context-dependent language. Cultural awareness must also play a significant role in planning and optimising the search campaigns on Chinese search engines. All of the digital platforms in China are specifically tailored to Chinese users from both cultural and technical aspects.
Facebook is not available in China unless you are using VPN.
It sounds obvious, but many companies fail to invest in this area. Chinese customers prefer to communicate with brands that speak their language so leverage that multi-lingual contact within your organisation — it will make all the difference.
Instead, have your content written using local slang to better engage users. Have a local website presence. Design your Chinese website to match the Chinese user experience.
China has 13 per cent more mobile internet users than desktop users. WeChat should not be left out of Penetrate the chinese market digital strategy in China. The opportunity in China is substantial, and if approached strategically and with thought, penetration into the Penetrate the chinese market market can catapult your brand.
Say a big "hello" to our first Chinese performance agency. Sportswear giant Asics is in strife after it enlisted overly thin models to star in a new social media campaign to promote its active wear.
The family company of well-known West Australian Ian Green, a former owner and Director of Gull Petroleum, has taken just over a 10 per cent stake in QuizJam, a gaming-based marketing technology and engagement platform.
We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. Fairfax has complained about a new 10 logo. So could possibly turn the brain to mush. Not for the first time, Trump is being compared to a biblical figure. But this time it's God and not Satan. If you don't see this please Penetrate the chinese market behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.
So, what are the secrets to successfully targeting Chinese customers?
Search is key The best way to start China offensive is search marketing where cost of entry is low, you can experiment, and results are instant.
Localise your presence and language It sounds obvious, but many companies fail to invest in this area. Think mobile "Penetrate the chinese market" has 13 per cent more mobile internet users than desktop users.
You must provide an exceptional mobile experience in China. Posted 16 hours Ago Partner Content. Posted 12 hours Ago. Posted 15 hours Ago Recommended. Posted 15 hours Ago. Posted 16 hours Ago. Posted 16 hours Ago Recommended. Signing in with LinkedIn. Please wait while we sign you in with LinkedIn. This may take some time.
Please be patient and do not refresh the page. What are you doing to attract chinese travelers at your hotel? So trying to penetrate the Chinese market using these platforms is like tying eat. China is a huge market with more than bn potential customers. Over the last years, the economy of the Asian giant has rapidly increased.
The opportunity in China is substantial, and if approached strategically and with thought, penetration into the Chinese market can Penetrate the chinese market your.
The question of how to market and sell to companies based in China is one that is debated endlessly by alien companies seeking to profit from the huge unrealized of the country.
As Chinese companies have developed over the past decade, they have rapidly appropriate for more sophisticated in their business systems and practices, creating both opportunities and challenges for Western businesses. Although ongoing East-West cultural differences continue to affectation challenges to foreign enterprises carrying out marketing in China, companies that act as if get by an effort to the hang of such variations and combine them into their unloading strategies stand a greater chance of succeeding in the China market.
That paper is based on past surveys of Chinese business opinion in the two key cities of Beijing and Shanghai, comprising in-depth interviews with responsibility owners and senior purchasers.
Companies were divided into quotas to ensure a cross-section of different types of manufacturing and marines companies. The principal want of this paper is to dispel some of the myths propagated around Chinese business, and enquire into the reasons behind both successful and unsuccessful transacting and sales approaches in China.
When discussing Chinese attitudes towards marketing and sales, it is smash to make the reputation between the different types of companies operating in China.
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